Building on impressive achievements, Home Credit and Mobile World Investment Corporation (MWG) have officially strengthened their strategic partnership with a long-term vision through 2030. The collaboration is expected to generate significant growth momentum for MWG, with a focus on the ecosystem of Điện Máy Xanh (DMX), by integrating advanced financial solutions and redefining the consumer shopping journey.

On January 13, Home Credit Vietnam announced the signing of a strategic cooperation agreement with MWG to expand financial accessibility and enhance customer shopping experiences through diverse solutions and services. This agreement follows a strong growth phase from 2023–2026, during which installment sales facilitated by Home Credit across MWG’s retail network surpassed VND 45,000 billion (approximately USD 2 billion).

The partnership centers on DMX, which operates thegioididong.com, Điện Máy Xanh, TopZone, Avakids, and Nhà thuốc An Khang. Over recent years, Home Credit and DMX have continuously innovated financial solutions tailored to customer needs, including 0% interest installment programs, Home PayLater postpaid accounts, and extended repayment terms of up to 12 months. Most recently, a streamlined registration process reduced approval time to under one minute. These initiatives not only boosted sales but also improved consumer access to flexible financial services.

Home Credit and MWG Sign Strategic Partnership to Build a Comprehensive Financial Ecosystem with Vision to 2030.

In recent years, the majority of MWG’s installment customers have chosen Home Credit services. Speaking at the signing ceremony, Mr. Đoàn Văn Hiểu Em, CEO of Điện Máy Xanh, emphasized: “This marks an important milestone in our long-term collaboration, aiming to build a comprehensive financial ecosystem powered by technology. For us, serving customers is not only about offering quality products at the best prices, but also ensuring more people can own them through accessible financial solutions. With this deeper partnership with Home Credit, we will continue working together to serve customers better and better in the years ahead.”

With a long-term vision, the bilateral strategy between Home Credit and MWG targets VND 100,000 billion in joint revenue and 12 million customers during 2026–2030. The cooperation will expand beyond traditional installment solutions into a diversified financial ecosystem, including buy-now-pay-later, credit cards, cash loans, and other financial products integrated into MWG’s retail and digital platforms.

Mr. Đoàn Văn Hiểu Em, CEO of Điện Máy Xanh Investment JSC

On this strong foundation, both parties commit to shared goals for the 2026–2030 cycle, focusing on optimizing in-store experiences, standardizing processes, and expanding the reach of financial solutions. By 2030, MWG and Home Credit aim to leverage their combined customer base to design and deliver financial services tailored to shopping needs and payment capabilities.

Importantly, the partnership will extend beyond consumer electronics to MWG’s broader retail ecosystem, including Bách Hóa Xanh, An Khang, and AVAKids. This expansion is expected to bring financial solutions closer to everyday essential consumption, completing the joint consumer-finance ecosystem.

Customer-centricity remains at the heart of the collaboration. Home Credit and MWG are redesigning the financial journey to be seamless, fast, and proactive, integrating financial touchpoints across both online and offline platforms. Since November, the “one-click” process has reduced average application time from seven minutes to just 54 seconds, combined with home delivery services to minimize the gap between purchase decision and product ownership.

Throughout the installment lifecycle, the Home Credit app plays a central role, offering digital utilities that allow customers to manage loans, track payments, and plan personal finances. This approach enhances transparency and empowers consumers to maintain effective financial control.

Mr. Fabien Sanchez, Chief Commercial Officer of Home Credit Vietnam, at the event

Mr. Fabien Sanchez, Chief Commercial Officer of Home Credit Vietnam, affirmed: “Our partnership with MWG over the past three years is not only about financial growth or expanding loan access, but about truly understanding and meeting the evolving needs of Vietnamese consumers. With our 2030 vision, we are co-creating a comprehensive consumer-finance ecosystem where every customer can access transparent, ultra-fast solutions in just 54 seconds—across electronics and daily essentials—contributing positively to market development and delivering long-term value.”

With over 17 years of sustainable growth in Vietnam, Home Credit is one of the leading consumer finance companies, serving more than 17 million customers through flexible, technology-driven solutions. MWG, meanwhile, is Vietnam’s leading retailer, operating major chains including thegioididong.com, Điện Máy Xanh, TopZone, Bách Hóa Xanh, An Khang, and AVAKids.