EraBlue, the consumer electronics retail chain in Indonesia operated by Điện Máy Xanh (DMX) under Mobile World Investment Corporation (MWG), has reported strong business results in 2025, marking a significant milestone in MWG’s international expansion strategy.

EraBlue is a joint venture between MWG’s Thế Giới Di Động and Erafone, a subsidiary of Erajaya Group.

By the end of 2025, EraBlue recorded revenue of VND 3.8 trillion and, for the first time, posted positive net profit of USD 3 million. This reflects the efficiency and adaptability of its retail model in Indonesia. The year also marked a turning point, as the joint venture successfully moved beyond the investment and foundation-building phase into a cycle of sustainable growth.

As of now, EraBlue has expanded its network to 181 stores nationwide, underscoring its rapid expansion across the archipelago. According to Mr. Đoàn Văn Hiểu Em, CEO of DMX, EraBlue exceeded its business targets early, reaching over 150 stores by October 2025 and surpassing its profit goal of IDR 18 billion (approximately USD 1 million) for the year.