DMX and HP Vietnam have inaugurated a shop-in-shop experience space in HCMC, bringing advanced technology experiences and attractive offers to customers. 

Điện Máy Xanh Investment Joint Stock Company (DMX) and HP

Vietnam have officially put into operation a new experience space under the shop-in-shop model at the The Gioi Di Dong Luxury Store, 153B Phan Dang Luu, HCMC. This is the second space deployed under this model within the framework of cooperation between the two businesses, following the orientation of developing a more visual retail experience where users can directly explore, experience, and select advanced technology solutions suited to their actual needs.

Vietnam's retail market continues to record positive growth momentum, with total retail sales of goods in the first eight months of 2026 reaching 3,947.6 trillion VND, up 12.8% over the same period last year. Along with the development of the consumer market, the increasing popularity of AI is also creating changes in consumer demand and how users approach technology devices.

In this context, retail points have also become an important touchpoint, contributing to bringing new technology solutions closer to the market. Particularly, as AI is increasingly applied widely in work, models like shop-in-shop also provide customers with the opportunity to directly experience AI PC lineups, thereby selecting solutions suitable for actual needs. Through the commitment "Empowering your best work", HP aims to elevate the technology experience for users and businesses, meeting increasingly diverse demands for performance, security, and seamless working capabilities.

Attending the grand opening ceremony, Mr. Nguyen Minh Duc, General Director of HP Vietnam, shared: "The continued expansion of the shop-in-shop model with HP and DMX is a step forward in the cooperation between the two sides, combining HP's technology innovation capabilities with a widely covered retail system in Vietnam. Through the direct experience space, we want to help users easily access, explore, and choose technology solutions that better fit their increasingly diverse working, studying, and creative needs."

Mr. Doan Van Hieu Em, General Director of Dien May Xanh Investment Joint Stock Company (DMX), stated: "We identify experience as becoming one of the spearheads of the technology retail model in the coming period. As technology changes faster and faster, customers not only need a place to buy products but also need to directly discover, experience, and understand what value that technology can bring to them. Therefore, the cooperation between DMX and HP aims not only to expand product accessibility, but also to jointly create more intuitive and practical technology experiences, bringing new technologies closer to Vietnamese consumers."

Marking the launch of the HP Flagship Store, DMX and HP are bringing a series of experiences and shopping privileges exclusively for customers at the store until October 11, 2026. Besides the opportunity to directly explore HP products, customers are also given access to price promotions, vouchers, and the chance to own tech gifts through the lucky spin wheel, contributing to completing the journey of choosing devices suited to personal needs.

Source: Tap Chi Thuong Gia