On September 28, 2026, Vietnam Report officially announced the Top 10 Reputable Retail Companies Ranking for 2026. Dien May Xanh Investment Joint Stock Company (HOSE: DMX) was honorably positioned at #1 in the Electronics, Refrigeration, and Digital Appliances sector.

Top 10 Reputable Retail Companies Ranking for 2026 (Public Vietnamese Only)

DMX included in the Top 10 Reputable Retail Companies Ranking for 2026: Electronics, Refrigeration, and Digital Appliances Sector - Source: Vietnam Report.net 

The Top 10 Reputable Retail Companies ranking is the result of independent research conducted and published annually by Vietnam Report since 2017. The ranking is constructed based on scientific and objective principles to recognize retail enterprises with strong financial capacity, positive media reputation, and trust from consumers and stakeholders.

In 2026, companies were evaluated based on 3 criteria: (1) Financial capacity reflected in the most recent financial statement; (2) Media reputation assessed using the Media Coding method - encoding articles about the company across influential media channels; and (3) Surveys of research subjects and stakeholders updated through August 2026.

According to the published results, DMX led the sector with consistently high scores across all 3 criteria. Notably, both its media score and survey score were the highest in the group.

This year, the retail industry is undergoing a strong shift driven by digital transformation, omnichannel commerce, AI, and changes in consumer behavior. According to the Organizing Committee, being honored in this context is a recognition of the enterprise's adaptability, innovation, enhancement of customer experience, and contributions to the sustainable development of the industry.

The leading position recognizes DMX's efforts across three dimensions: maintaining a solid financial foundation, building a transparent image, and reinforcing the trust of customers, partners, and investors.

Market Recovery: Consumer Electronics Retail Shifts Toward Intensive Growth

According to the General Statistics Office, retail revenue of goods in the first 8 months of 2026 was estimated at VND 3,947.6 trillion, an increase of 12.8% over the same period. This growth rate is higher than the 9.1% recorded in the same period of 2025. The momentum stems from improving domestic purchasing power and an increasingly modern distribution system. Vietnam Report's survey also showed that 72.1% of consumers assessed their personal finances as more prosperous compared to the previous 12 months, with 25.9% noting a clear improvement.

Specifically, the electronics and digital devices sector is shifting its focus from expanding store counts to increasing productivity per store. Coverage in major urban areas is already quite high, while the maintenance costs of a large network make opening additional stores less likely to yield proportionate efficiency.

Although purchasing power has recovered, consumers remain intentional in their spending. Zero-interest, zero-hidden-fee deferred payment solutions have enabled DMX to convert equipment upgrade demand into actual revenue. Currently, deferred payments account for 38% of DMX's total revenue.

Inflation, rising operating costs, and the risk of memory chip shortages force businesses to strictly control expenses. Facing these pressures, DMX pursues a strategy shifting from "quantity" to "quality": optimizing operations, costs, and the efficiency of each store. Concurrently, DMX promotes an omnichannel sales orientation via its Super App and brings new technologies such as AI PCs and smart home devices closer to Vietnamese users.

Mr. Doan Van Hieu Em, CEO of DMX, shared: "Low prices are only suitable at certain times, whereas creating more value for customers is a sustainable competitive advantage. We do not just sell products; we sell solutions that help customers own products and gain peace of mind during usage."

For DMX, customer value extends beyond the point of purchase. Customers experience products firsthand across more than 3,000 stores nationwide and receive installation and maintenance services from Dien May Xanh Technicians throughout the product lifecycle.

Solid Business Results

In the first 8 months of 2026, DMX achieved a revenue of VND 87,050 billion, a 29% increase year-over-year. Net profit in the first 6 months grew by 73%. This growth stemmed entirely from the operational efficiency of its existing 3,000+ stores, as DMX did not open any new stores during the year. Deferred payment revenue accounted for 38% of total revenue. The Super App and online channels contributed 14% to the 8-month revenue. Thus, these results also demonstrate DMX's strong adaptability to omnichannel commerce trends and shifts in consumer behavior recorded by Vietnam Report.