DIEN MAY XANH (DMX): REDEFINING GROWTH AND LEAD THE NEXT WAVE OF GROWTH TO 2030

1. Redefining growth – from “quantity” to “quality”

• 2004–2025: A journey of rapid expansion through “quantity”, transforming from a small retail chain into Vietnam’s leading consumer platform;

• 2026–2030: Entering a new phase of “quality” growth through optimizing the existing platform, personalizing customer experience, integrating services, and expanding regionally;

2. New Growth Drivers Toward 2030

2.1. Quality-Driven Growth – A Strategic Asset, Hard to Replicate

• Competing not on price, but on peace of mind, speed, experience, and outstanding services;

• Expanding strategic product portfolio to create the “water flows where it’s deepest” effect;

• TopZone as the strategic bridge with Apple – bringing Vietnam closer to Tier-1 status;

• Restructuring for “less quantity - more quality” through incentive-based models and an ownership mindset;

• Strengthening the “Familyship” culture and a new service culture - the foundation for sustainable and differentiated growth in the next phase.

2.2. Complete Lifecycle Services – Creating New, Hard-to-Replicate Revenue, Profit & Traffic Streams

• Moving from retail to full product lifecycle solutions: sales – finance – warranty – maintenance – upgrades;

• Transforming into a trusted consumer finance touchpoint, offering flexible and reliable financial solutions.

2.3. Super App – A Multi-Service Platform, Owning Customer Traffic

• Evolving from the VIP Loyalty App into a personalized Super App – going beyond any e-commerce platform through superior offline after-sales and service excellence;

2.4. EraBlue – Proof of Regional Replicability

• The #1 consumer electronics retailer in Indonesia by revenue and store count, already profitable;

• Accelerating expansion toward 500 stores with a joint-venture roadmap to IPO.

3. DMX 2030 – Becoming an Independent Listed Company

• DMX is ready to break the “market saturation” mindset – opening new growth horizons;

• The IPO is not for fundraising, but a strategic step to operate independently, transparently, and with strategies tailored to each chain and growth phase;

• A bold declaration of DMX’s pioneering spirit and leadership in the new consumer era;

• The right time for the next generation to carry the legacy forward and lead DMX’s new growth journey toward 2030;

• A launchpad for DMX to enter its next growth phase – backed by a sustainable model, a seasoned succession team, and the ambition to expand across Southeast Asia.

A GOLDEN OPPORTUNITY FOR LONG-TERM PARTNERSHIP

• A golden opportunity for investors to join DMX - backed by a solid foundation and regional vision

• Leadership and succession teams are ready to play big, committed to realizing DMX’s 2030 IPO ambition

• Target to double the 2025 net profit by 2030, maintaining annual growth of over 15%

DMX’S IPO IS NOT ABOUT RAISING CAPITAL – IT IS A STRATEGIC MOVE TO UNLOCK THE COMPANY’S FULL VALUATION, REFLECTING ITS TRUE POTENTIAL, ROLE, AND LEADERSHIP POSITION IN THE MARKET