Ho Chi Minh City, June 17, 2026 – Dien May Xanh Investment JSC (DMX) announces the successful close of its initial public offering (IPO) with over 166 million shares subscribed, achieving a 93% subscription rate, equivalent to VND 13.3 trillion (approx. over USD 500 million). A major highlight of the issuance is the participation from more than 30 institutional investors representing nearly 60 domestic and foreign investment funds, accounting for 90% of the total subscribed volume, alongside thousands of retail investors. This result reflects the strong confidence of long-term capital in DMX's fundamentals and strategic direction ahead of its listing on the Ho Chi Minh City Stock Exchange (HOSE) expected this coming August. Based on the IPO price of VND 80,000/share, DMX's post-money valuation is projected to reach over VND 100 trillion (approx. USD 3.9 billion).
High-Quality Shareholder Structure Driven by Strong Institutional Participation
DMX's IPO recorded the participation of nearly 30 institutional investors (representing nearly 60 domestic and foreign investment funds). This group of financial institutions absorbed 90% of the total subscribed volume; of which, foreign institutional capital played the leading role, accounting for 73%, while domestic institutions accounted for 17%.
This subscription result is highly significant given the deal size of VND 14.36 trillion (approximately USD 546 million), executed during a period of stock market volatility. Amidst increasing net selling by foreign investors, the extensive participation of nearly 60 investment funds demonstrates that DMX's asset quality fully meets the stringent capital allocation criteria of international smart money.
With over 90% of the subscribed volume belonging to institutional investors, DMX will debut on the exchange with a highly stable and long-term oriented shareholder structure. This factor plays a crucial role in mitigating short-term selling pressure post-listing, thereby creating a solid foundation for the stock's performance on the secondary market.
Business Update and International Growth Drivers
Entering 2026, DMX continues to maintain steady growth momentum across both its domestic and international operations:
Domestic Market: In 5M2026, consolidated revenue reached VND 54.64 trillion (approx. USD 2 billion), up 33% YoY, completing 45% of the full-year target. The domestic retail network continued to record double-digit same-store sales growth (SSSG) without relying on new store openings.
International Market (Erablue Joint Venture - Indonesia): Emerging as a key growth driver, 5M2026 revenue reached IDR 1,560 billion (approx. USD 100 million), a 93% YoY increase. This was primarily driven by a 19% SSSG and an accelerated network expansion pace. As of the end of May 2026, the Erablue chain reached 245 stores. The JV remains firmly on track with its expansion roadmap to hit 500 stores by 2027 and 1,000 stores by 2030.
Building on this foundation, DMX targets a YoY growth of 30% and 50% for 2026 revenue and net profit after tax, respectively.
Development Strategy and Commitment to Shareholder Value
Sharing the strategic direction, Mr. Doan Van Hieu Em, CEO of Dien May Xanh, stated:
"This IPO is a major milestone in DMX's development roadmap. Our strategic objective in the coming phase is to transform from an electronics retail chain into a comprehensive tech-consumer ecosystem. DMX is committed to further scaling our operations, sustaining resilient profit growth, and executing a cash dividend policy of at least 50% of PAT to ensure optimal shareholder returns."
Beyond its strong financial foundation, DMX's business structure is undergoing a pivotal shift: moving away from price competition toward maximizing customer lifetime value. This encompasses consumer finance solutions, installation services, warranties, and device upgrades. Looking toward 2030, the company aims to maintain a CAGR of 11% for revenue and 16% for profit.
HOSE Listing Plan and Valuation Prospects
DMX shares are expected to officially commence trading on HOSE in early of August 2026. Based on the IPO price of VND 80,000/share and an estimated 1.26 billion outstanding shares, DMX's post-IPO valuation is expected to reach over VND 100 trillion (approx. USD 3.9 billion).
With the current valuation (implying a 2026 forward P/E of approximately 10x -a highly competitive level compared to domestic and regional industry peers), coupled with the growth headroom from the Indonesian market and its large market capitalization, DMX possesses a solid foundation to be considered for inclusion in major indices and ETF baskets in the future. From the perspective of financial institutions, such as Dragon Capital, DMX should be evaluated based on its core fundamentals: profit growth capacity, strong operating cash flows, and a transparent dividend policy. The official listing is expected to catalyze a market re-rating that more accurately reflects this potential, particularly as the Vietnamese stock market progresses toward an emerging market upgrade.
Settlement Procedure for Investors
Investors who have successfully subscribed for shares will receive the official share allocation notification on June 19, 2026, and must complete the remaining payment between June 22, 2026, and June 29, 2026.