Dien May Xanh Investment Joint Stock Company (DMX) – the operator of the thegioididong.com, Topzone, Dien May Xanh, Erablue and May Xanh chains – has just announced its development orientation for 2026.

Pillar role: DMX continues to contribute about 65% of revenue and more than 80% of profits to MWG.

Growth target: Revenue increased by 15%, profit increased by 20% compared to 2025, affirming its leading position in the field of phone and electronics retail in Vietnam.

Strategic Focuses in 2026

1.      Growth with quality: Focus on added value and outstanding customer experience, optimize operations, encourage employees' ownership and accompany partners for sustainable development.

2.      Product lifecycle service: Shifting from a pure retail model to providing comprehensive services: sales – finance – warranty – maintenance – upgrades, in order to build trust and become a top priority brand.

3.      Electrician May Xanh – Strategic "weapon": Promoting a team of thousands of skilled technicians, expanding into a multi-service platform for repairing and maintaining equipment for tens of millions of households in Vietnam.

4.      Super App development: Upgrading the VIP Gift loyalty application into a center connecting the entire ecosystem, personalizing consumer behavior and integrating after-sales and financial services.

5.      International breakthrough with EraBlue: Strong expansion in Indonesia, aiming for more than 300 stores, 30% revenue growth and realizing the IPO roadmap before 2030.

6.      Raising the level of governance and listing: DMX aims to become a public enterprise, listed independently on the stock market, providing attractive investment opportunities with a cash dividend policy.

With this comprehensive strategy, DMX affirms its position as the No. 1 electronics retailer in Vietnam, and at the same time expands its footprint in the international market.