Updating technology trends in the blink of an eye, yet Vietnamese people have to wait endlessly to actually touch and experience them firsthand. This paradox was recently dissected by Dien May Xanh CEO Doan Van Hieu Em on his personal page, sparking speculation about an unprecedented transformation by this retailer.

Every year, the world continuously welcomes a wave of breakthrough technologies—from AI, robotics, smart glasses, and wearables to smart home ecosystems. A product is launched in the US, Japan, or China, and within a split second, Vietnamese users can watch videos, read specifications, and grasp all its features.

However, the opportunity to hold, touch, and directly use these products does not keep pace with that speed. Many advanced devices have entered daily life in major markets, while Vietnamese people still watch longingly through their phone screens.

Pondering this issue in a recent post titled "Vietnam's Technology Gap with the World" on his personal page, Mr. Doan Van Hieu Em coined the term "Tech Gap" to describe this void between knowing and experiencing. The head of Dien May Xanh expressed regret that Vietnamese people possess an acute sensitivity to information no less than that of any developed nation, yet the opportunity for them to directly use breakthrough products always lags a step behind. Some technologies even never reach the domestic market.

A notable point in this perspective is a mindset that transcends conventional business frameworks. Mr. Hieu Em proactively acknowledged a major existing market void and questioned what his enterprise could do to bridge that paradox. The story no longer stops at what additional items Dien May Xanh will sell or how it will expand its coverage.

The question "Who will shorten that gap?" was raised by Mr. Hieu Em himself as a hint toward the enterprise's next move. Looking back at a journey of over two decades of operation, he noted that the mission of sourcing good products and bringing them to customers at reasonable prices no longer seems sufficient. In the past, this system has always pioneered delivering the most practical values to customers, and now, that mindset has ascended to a new height, moving beyond pure commercial transactions.

Previously, Mr. Doan Van Hieu Em posted a clip about "The next DMX," hinting at the brand's upcoming move.

Notably, the keyword "The next DMX" not only concluded the analytical article on the technology gap but had also been subtly teased by the CEO through a video a few days prior. These consecutive moves have left the public questioning whether the next "version" of Dien May Xanh is indeed the practical solution to the "Tech Gap" problem he has been pondering.

Whatever the solution may be, the core of this transformation remains entirely focused on the rights of domestic consumers. It is an effort to completely eliminate the disadvantage of a market that is frequently "arriving late," bringing Vietnamese people into an era where they can directly see, touch, and experience the latest technological breakthroughs on par with developed countries. Because the young generations of Vietnam—those who are always passionate about exploring and mastering technology—truly deserve that.

Mr. Doan Van Hieu Em asserted that technology retailers must go beyond the role of selling products.

"So that Vietnamese people not only know, but also get to see, touch, and experience," Mr. Hieu Em wrote. Following the concerns over the "Tech Gap," what the public awaits is how Dien May Xanh will translate that mindset into action. What milestone will soon officially appear in Vietnam? Let's wait and see how DMX and CEO Doan Van Hieu Em solve that problem.

Source: CafeF